I see a good number of short sale homes from week to week. The business sometimes comes in surges and then I see a lot more in a given week than the next. But, I see a good number.
As such, I find it amazing that I get very few inquiries with regard to providing feedback for a property. In fact, I would say that only about 15-20% of the Realtors are calling me or emailing me for feedback.
I can somewhat understand this for bank owned properties – price is often the single issue here. But for short sales where your client is the everyday person looking for reassurances that the process is working and their Realtor will help them through the difficult period?
Realtors should be striving to get every piece of information they can as to what is happening with the properties they have listed. This includes getting Realtor feedback as to how the property showed, answering questions on the property, finding out what can be improved, and understanding if there is a chance for a deal. And then? Pass this on to the client.
Feedback is important because it is another way to get a grasp of how the market is evolving and how your listing is positioned with that market. It can also lend credibility to arguments for action because the feedback is data.
This is an industry where many don’t understand that data and information should be used to understand and determine the next course of action. If a Realtor isn’t getting feedback, then they are probably not paying too much attention to the traffic coming through the property. If they aren’t paying too much attention to the traffic coming through the property, then they aren’t paying too much attention to the market around your home. And if they are not doing that and your property is languishing while the clock is ticking, then the Realtor isn’t doing their fiduciary to work toward your best interest.
And if there isn’t that level of attention to do the above, then how does that play out during the negotiation and handling of your short sale package with the bank or banks a client has their loans with?
Feedback is important. Just because it’s a short sale shouldn’t mean that a Realtor ratchets down the level of service to their client. A short sale should garner the same level of attention, if not more during the more complex stages of the process.
And where it is or the price tag shouldn’t matter either. A short sale in Maricopa should garner the same level of attention as a short sale in Scottsdale.
Now, how about your feedback on this post?
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